About Zenith Advisors

Built by tradespeople, for tradespeople.

Our Story

Zenith Advisors was founded by two people who've spent nearly a decade watching service business owners work themselves to exhaustion.

Daniel spent 9 years in the trades—starting as a labourer, moving through carpentry and plumbing, eventually managing operations and building automation systems that actually worked. Alex spent years in B2B marketing and sales, helping businesses get more leads, only to watch them struggle because their operations couldn't handle the growth.

We kept seeing the same pattern: good businesses, hardworking owners, but operations held together with duct tape and spreadsheets. Owners working 60-80 hour weeks juggling field work, bidding new jobs, managing their team, and drowning in admin tasks that never seem to end. Turning down profitable work because they were already overwhelmed.

We realized most business owners don't need another software subscription or generic business advice. They need someone who actually understands the trades, can diagnose what's broken, and will build solutions that fit their specific workflows.

That's Zenith Advisors: boutique consulting for service businesses who want to work smarter, not longer.

Meet the Team

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Daniel Weinstein

Co-Founder | Operations & Systems

Spent nearly a decade in the trades—labourer, carpenter, plumbing apprentice, project manager, and eventually executive administrator building operational systems.

Watched owners work 80-hour weeks because their admin processes were chaos. Built automation tools using Google Workspace and AppScript that actually worked with how trades businesses operate in the real world.

Now focuses on custom operational solutions for service businesses—everything from payroll automation to job costing tools to whatever else solves the problem.

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Alex Baker

Co-Founder | Strategy & Growth

Spent years in B2B sales and marketing helping service businesses generate more leads and grow their customer base.

Kept seeing the same frustrating pattern: businesses would invest in marketing, get more leads, then struggle or even decline work because their internal operations couldn't handle the growth.

Now focuses on helping businesses diagnose operational bottlenecks, build sustainable growth strategies, and make strategic decisions about hiring, pricing, and scaling.

Our Core Values

  • We build systems so you can get back to your family.
  • No corporate-speak. Just direct, honest advice from people who've been in your boots.
  • We are partners, not vendors. We implement solutions *alongside* you.
  • We intentionally limit our clients to provide personal, focused attention.

How We Work

Step 1

Discovery Call (Free)

15-minute conversation. You tell us your biggest pain point. We tell you honestly if we can help or not. No sales pitch.

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Step 2

Operational Health Check

2-hour deep dive into your business. We identify where you're losing time and money. You get a detailed report with specific recommendations prioritized by impact and feasibility.

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Step 3

Implementation

We work together to build and implement solutions. You see progress consistently as we tackle one problem at a time. Monthly engagements, custom pricing based on scope.

Our Principles

  • We don't show up with pre-packaged solutions—we listen first
  • We charge transparent monthly rates, not hourly billing
  • We don't just give advice—we implement solutions alongside you
  • We intentionally limit how many clients we work with to provide real attention
  • We're partners in solving problems, not vendors selling a product

Ready to Work Together?

Let's talk about how we can help transform your business operations.

Book Your Discovery Call